Holafly - Astro Headless
Modern headless eCommerce with Astro framework consuming API with static site generation.
Hello, I'm
Ruben Rodriguez
Ruben Rodriguez
WordPress Web Developer
I build |
Specialized with 8+ years of experience in high-performance WordPress solutions. From custom theme development and Gutenberg blocks to complex API integrations and plugin architecture.
class WP_Expert extends Developer {
public $stack = [
'PHP 8+',
'WordPress Core',
'Custom Plugins',
'WooCommerce',
'JavaScript (ES6+)',
'REST API',
'MySQL',
'Shopify Integrations'
];
function build() {
return [
"Pixel Perfect",
"Scalable WordPress Platforms",
"Custom eCommerce Solutions",
"High Performance & SEO Ready"
];
}
}Skills & Expertise
Engineering expertise and technical leadership for scalable web platforms
Technical Skills
WordPress Core & Backend Engineering
PHP 8+, MySQL, WordPress Core, Custom Plugins, WP-CLI, REST API Integrations
Frontend Development
HTML5, CSS3, JavaScript (ES6+), Gutenberg Blocks, Tailwind CSS, UI Components
Performance & Technical SEO
Core Web Vitals, Caching Strategies, CDN, Asset Optimization, Profiling, Technical SEO
DevOps, Hosting & eCommerce Infrastructure
Docker, CI/CD Pipelines, cPanel Administration, Domain & DNS Management, Payment Gateway Configuration (Stripe, Openpay, MercadoPago), Production Deployments
Project Management & Leadership
Corporate Experience
My professional journey in the industry
Education
Academic Background
Selected Works
Custom Themes, Plugins & Integrations
Holafly - WordPress Blog
Content management system powering Holafly's blog with advanced SEO optimization and scheduling.
Lafam - Multi-Brand eCommerce
Multi-brand eCommerce platform managing 2,000+ optical products with Shopify integration.
Derco - Custom Logistics Plugins
Custom WordPress plugins for vehicle maintenance quoting and dynamic pricing updates.
Gestión Profesional - Staffing Portal
Custom-built staffing agency portal from scratch using Elementor Pro with responsive design.
GProvivienda - Property Development
Platform with custom sections using ACF custom fields, maintenance and bug fixes.
El Retiro Shopping Center
Premium shopping center website with dynamic store directories and event management integration.
Plaza de las Américas
Shopping mall platform with store locator, event calendar, parking system and merchant dashboard.
Develon - Heavy Machinery Landing Page
High-conversion landing page for heavy machinery sales (excavators, backhoes, equipment).
Ready to scale your WordPress site?
I am available for custom plugin development and complex integrations.